| September 2008 |
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This is the LSC East Midlands Marketing News, which aims to ensure that you have the all latest information on the LSC's programmes, projects and campaigns. SKILLS CAMPAIGNThe Skills Campaign's most recent key message is that studying for a new qualification may cost less than you think and that there may be financial support available. Alongside radio adverts and outdoor posters, national and regional press work included a four page supplement in The Mirror (21/08) and a double page spread featuring our Leicester case study in The People promoting flexibility of learning. There is also a Lincolnshire case study. Click here to see a list of poster sites.
Further coverage includes:
In the first week of the Skills for Life campaign (w/c 28th July) almost 1,000 calls were generated in its first week from the TV advertising alone.
Train to Gain
LSC East Midlands has 20 copies of the latest revised Train to Gain TV advertisement to give away. If you would like a copy, please email Richard.butler@lsc.gov.uk Learndirect Autumn CampaignA new University for Industry TV campaign, using the familiar ‘missing piece of the jigsaw’ concept, but without learndirect branding, will be broadcast from September 8th. The East Midlands Business Conference
The LSC East Midlands is hosting the East Midlands Business Conference on the 1st October 2008 at the East Midlands Conference Centre in Nottingham. The LSC and its partners have over £252 million to help employers develop the skills of their workforce in order to build a more sustainable East Midlands economy with better quality jobs for all. This conference offers East Midlands businesses the opportunity to hear from some national business celebrities who will share their own personal experiences of developing skills and knowledge, and the impact of skills of their industries and will run a series of seminars throughout the day. Please circulate information about this event to your employer engagement colleagues and all your employer contacts.
Learndirect CampaignThe Learndirect national media campaign is to start in September. The URL will be www.Direct.gov.uk/careersadvice DCSF CampaignA DCSF campaign targeting schools is starting in September. Click on the attached link for an overview of the campaign. Other NewsSixth Form College Childcare Scheme Guidance for Providers 2008/09This guidance is now available on the LSC web site, which sets out the main aspects of the scheme’s policy and procedures: http://lsf.lsc.gov.uk/sixthformchildcarescheme/ £96m boost to improve healthcare and employment prospects for those with learning disabilities.People with learning disabilities are to benefit from £96million in Government funding that will help provide them with better healthcare, community support and employment prospects. Click here for more information. DIUS: One Year On Exhibition - 16 September 2008, Manchester UniversityThe exhibition will feature a keynote speech from the Secretary of State, informative workshops and seminars covering various aspects of the department's and stakeholders' work. The Expo will give you the chance to learn more about DIUS and its agencies and understand its future direction. For more information and to register visit: https://secure.symphonyem.co.uk/DIUSExpoOneYearOn/ Telephone: 0115 947 5666 or email: stakeholder@brackenevents.co.uk A Level resultsIncreased numbers of pupils are passing A Levels, with rises in key subjects like sciences - and maths at its highest level in over a decade. The UK 2008 A Level and AS results show:
For more information, please click here. Department for Business launch 'Employing People Campaign'A new campaign to help businesses save time and money on employment costs was launched this week by BERR. The 'Employing People' campaign is part of the department's Employment Law Guidance Programme and follows recent research which showed that businesses were spending unnecessary time and money complying with employment law. The campaign aims to promote savings by directing businesses to Business Link's online tools, calculators and interactive guides, to help them understand their legal obligations and reduce unnecessary duplication of materials and wasted effort. College’s Week – 10 to 14 November 2008College’s Week is being planned to celebrate the diversity and impact of the college provision in meeting the needs of learners, employers and communities both nationally and locally. DIUS, LSC and AoC are working together to plan Colleges Week and further information will be available shortly. To receive these press releases on the day that they are issued to the media, please register to receive web alerts. Click here to register: http://www.lsc.gov.uk/news/lscwebalerts/ |
LSC East Midlands wants to help providers achieve its Train to Gain targets. As the programme broadens out, so is the requirement for more promotional items. There are some new ones listed on the LSC’s campaign resources web site, however what else could the LSC provide? What do you need to reach your employer base, target specific sectors? How can the LSC assist you to generate leads? In the past the LSC has helped some providers to cleanse their databases in attempt to generate leads for telemarketing campaigns. If you feel LSC East Midlands can assist you, please email 
