Welcome to the latest edition of the LSC South East marketing ezine for providers and partners. Please find included details of campaigns we will be running over the coming months.

 

Skills Campaign

The next phase of the Skills campaign started on 29th December 2008 with a three week burst of the current Skills Campaign leading directly into the Careers Advice Service (CAS) campaign. For the Skills Campaign there is an amended 30' TV ad, a new 30' radio ad, online banners and a press release due to go out on 8th January 2009.

The Skills ads and CAS ads share some elements such as the theme, voiceover artist, music and end frames. Click on a link below to hear the ads:

Radio Bull By The Horns

Radio Keep Your Head Down

 

Display Material

Four large double-sided ‘boards' with a campaign on each side: Apprenticeships, Train to Gain, Skills Campaign, Skills Pledge, EMA, ALG, Skills for Life and Building Colleges for the Future are available for your use at events. They have been designed to give an overview of LSC activities for 2008 and what we are planning into 2009. Click on to the Vector Display web site to view the ‘Chunky Banners'. http://www.vectordisplay.co.uk/lsc_banners.htm#Chunky_banners

 

Apprenticeships Campaign

To support the TV advertising some supportive above the line activity will be booked – details will follow.

 

Apprenticeship Week

This is scheduled for the last week of February – more details will follow.

 

 

 

 

 

 

National Apprenticeship Vacancy Management Service (NAVMS)

LSC East Midlands has produced the first leaflet to announce the NAVMS service to internal and external stakeholders. To view the brochure please click here. There is also an Apprenticeships quick reference information sheet available to view click here.

In December the new CEO of the National Apprenticeship Service was appointed. Simon Waugh – currently chairman of the financial services organisation, AWP - will join the newly formed organisation in February.

 

Apprenticeship Awards 2009

The 2009 Awards were launched last month. The regional awards will take place on DATE & VENUE and the national Apprenticeship Awards will take place on Thursday 16th July 2009 at Old Billingsgate in London. In both cases, the awards have been designed to celebrate the success of apprentices who have made a real difference to their future and the organisation for which they work. They also recognise the hard work of employers who are successfully tackling skills shortages to build their future workforce through Apprenticeships.

 

Apprenticeship Events

As part of the new Apprenticeship marketing campaign, high profile Apprenticeship events for employers will take place across England during February and March 2009. The plans are for Sir Alan Sugar and both Secretaries of State, John Denham and Ed Balls, to speak at the events which will promote the benefits of taking on apprentices to employers. Further details will follow.

 

ALP Events

A series of workshops with the Association of Learning Providers (ALP) will commence shortly. These events will provide ALP members with information on the National Apprenticeship Service, including employer and learner services and the Vacancy Matching System. Further information will follow shortly.

 

Skills Accounts

Skills Accounts will help individuals take control of their learning and working life. Skills Accounts are a personalised service that allow learners to access a range of information and careers advice about how to improve their skills and access financial support. The new Skills Accounts website is now live – click on to: www.direct.gov.uk/skillsaccounts

Skills Accounts provide:

  • Advice about sources of support to help with individual learning paths
  • Course information, detailing the various options available
  • A Skills Voucher, which will show what funding may be available for particular courses.

Longer term there will be further enhancements to the services available through the website and further information on the trailing of Skills Accounts in the East Midlands LSC region can be found on the LSC regional web pages: http://www.lsc.gov.uk/regions/EastMidlands/whatwedo/Skills+Accounts.htm

To subscribe to the Skills Account monthly bulletin, please email sally.askew@lsc.gov.uk

 

EMA

A new EMA DVD has been produced which features profiles people explaining in their own words their story on how EMA helped them continue in learning. The DVD is available from 23rd January 2009. The order number is LSC-P-NAT-080004 and the number to ring is 0845 602 2260.

 

 

 

 

 

 

 

If you would like to subscribe to this service then please contact Adam Sharp.