| March 2008 |
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Skills for LifeA new national Skills for Life campaign launched on 17th March (and will be repeated in August). It will be branded 'Move On' - as opposed to the previous 'Get On' campaign, spearheaded by gremlins characters and it will target people with the lowest entry level maths. People will be encouraged to call 0800 66 0800, which connects them to learndirect advisers. The 'Move On' campaign will fully integrate into the overarching Skills Campaign message 'Our future. It's in our hands'. Campaign creatives will be available for your use shortly. A website to support the campaign went live on 17th March and is hosted by Direct Gov. The site will allow learners to test their maths and English skills. They will also be able to watch the TV adverts (these started 24th March) and a DVD, which case studies learners who have taken courses and the positive benefits is has made to their lives. Copies of the DVD will be available for your use shortly.
The Skills for Life Get On campaign returns with a focus on numeracy in March. TV, press, radio and PR will run from 17 March for three weeks designed to raise awareness and inspire adults to think about overcoming their fears about numeracy. The campaign will be followed up with another burst of activity in August. To view the TV ad please click here Apprenticeship Campaign Update
The East Midlands LSC will be introducing a new lead management process
to offer the best possible service to employers seeking information and
advice about apprenticeships. Enquiries generated from national and regional
promotional activity will be forwarded onto Apprenticeship Area Leads
in each county, who will help the employer understand apprenticeships
as a product, explain what training is available and offer them information
on which providers can help them meet their training needs. Regional Apprenticeship Awards 2008We have had a fantastic response to the eight National Apprenticeship Award categories totalling 260 entries (19%) – please click here to read the document which indicates the number of entries received per category for each region. A big thank you to providers and partners for contributing and sending in applications to help make our region one of the top runners. Regional judging takes place on 6/4/08 for the Apprenticeship Awards
and this year there will also be a regional e2e award included in the
celebrations which take place on 20/5/08 at the East Midlands Conference
Centre. EMA Campaign Update
For details on the EMA guarantee, new E2E arrangements and EMA bonuses click here. It will soon be possible for learners to apply for EMA online or on the telephone. This will supplement the traditional application method of paper forms. The new Learner Support Service will improve the customer experience by helping to guide learners through the available support options and give them quick and easy access to the services we offer. Click here for more information A new advert is appearing on TV now. There are two new press adverts - one for students, the other for teachers. These are available on the LSC's campaign resources web site, along with the new EMA leaflet.
Web banner advertisements now feature on 15 leading web sites that are frequented by a large number of young people, ie Bebo, MTV, MySpace, as well as the top search engine web sites. This is the first time EMA has been promoted in this way, so it will be monitored carefully.
The website has been updated: www.direct.gov.uk/ema and features interactive pages (click on links below to view). HTML Version: http://hosting.profero.com/ema/html/EMA08Landingpage.html If you wish to order materials such as posters, leaflets and the GCSE envelope and leaflet, you can get them free of charge from Prolog by calling 0845 602 2260. You can also download campaign materials such as press ads, bus ads and exhibition stands at www.lsc.gov.uk/campaignresources. This area is regularly being updated as new materials are developed. Train to GainThe next burst of Train to Gain advertising activity is going out on national radio; adverts and advertorials are being placed in trade and sector press titles and at major rail terminals Trade and Sector Press - 24th March to 5th April Mix of paid for advertising including two new sector specific ads, as well as advertorials in titles across six priority sectors: Construction; Engineering; Retail; Hotel/Restaurant; Business and Finance; Logistics.
Radio - 24th March to 6th April A 40 second advert will go out nationally across commercial radio stations. Two new sector specific adverts for Logistics and Business & Finance have been added to the Train to Gain campaign creatives. Copies of all the creatives and the radio script can be downloaded from the LSC's campaign resources web site - click on the link below. http://217.160.210.43/lsc_campaignresources Skills Pledge
To help providers and partners raise awareness of the Skills Pledge we've put together a toolkit thats available for use at events, conferences and dinners. The toolkit comprises of:
If you are planning an employer event and would like to make use of the Skills Pledge toolkit please contact richard.butler@lsc.gov.uk
Click here to have a look at the refreshed home page: www.traintogain.gov.uk/skillspledge/ Click here for the Online Employer Journey Guide on making the Skills Pledge with snapshots and short explanatory notes. News UpdatesMore young people are achieving in FE according to government figures out at the end of last month. Compared to this time last year 31,000 more 19 year-olds have achieved a Level 2 qualification (five GCSEs grade A*-C or equivalent) and 18,000 more have achieved a Level 3 (two A levels or equivalent). Click here to read more: http://readingroom.lsc.gov.uk/lsc/National/nat-level3achievementrecords-feb08.pdf Earlier this month the Children and Schools Secretary, Ed Balls, announced the introduction of new Extended Diplomas in 2011, adding to the range of options already offered by the new Diploma to give students even greater choice and stretch. Click on this link to read the overview. http://www.dcsf.gov.uk/pns/DisplayPN.cgi?pn_id=2008_0044 To receive these press releases on the day that they are issued to the media, please register to receive web alerts. Click here to register: http://www.lsc.gov.uk/news/lscwebalerts/ |
The
Government has announced several significant changes to EMA, including:
The Skills Pledge
home page has recently been updated and simplified. It now features new
boxes which lead very clearly to:
