| February 2008 |
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National Apprenticeship Campaign 2008Plans are underway for the first-ever national Apprenticeship Week (week commencing 25 February), which is designed to celebrate the success of Apprenticeships, whilst providing a strong call to action to employers to take on apprentices. Apprenticeship Week is dominated by extensive media activity aimed at employers. A copy of the national schedule is attached here for your information. The week will also make use of the 'From Competence to Excellence' expert classes running from February to June by Deloitte. This programme of classes aims to inspire 5,000 apprentices to improve their skills from being competent to demonstrating excellence through one or two day expert training sessions, encouraging apprentices to participate in skills competitions such as the World Skills competition. If you are a provider and are interested in running a master class, please contact Tom Fogden at Deloitte MCS Ltd on 0207 007 4746 or email tfogden@deloitte.co.uk The East Midlands regional marcoms team is capitalising on the awareness raised by the national media activity with its own regional promotion involving local press advertising and direct mail to targeted employers, followed-up by telesales activity to generate and manage leads through to conversion. Key regional partners and providers have assisted throughout in shaping the regional Apprenticeship campaign. Local Apprenticeship Pilot Campaigns 2008Northamptonshire and Leicestershire will play host to local Apprenticeship pilot campaigns this spring. In each area promotional postcards will be mailed to a targeted group of employers. Follow-up phone calls and email messages to the same employers are designed to encourage them to receive more information or agree to an appointment with a Connexions personal adviser, or a member of the local training network. To support the Apprenticeship campaign, a Guide for Employers leaflet has been produced for each county in the East Midlands region, promoting the benefits of employing a young person as an Apprentice. If you would like to order some leaflets please email: Richard.butler@lsc.gov.uk Download the Employers Leaflet pdf here
Regional Apprenticeship Awards 2008The deadline for entries for the East Midlands Apprenticeship Awards 2008 is 29 February, so get your entries in ASAP. To enter the awards, or to get more information about the event, please telephone: 0845 058 0490 or e-mail: realsuccess@headstorm.co.uk. http://readingroom.lsc.gov.uk/lsc/EastMidlands/em-58app_employerofyear-pr-dec2007.pdf There are awards for micro, small, medium and large employers in addition to four Apprentice award categories. All entries to the regional awards will be considered for the National Apprenticeship Awards being held in London this summer. Skills PledgeThe Skills Pledge is a voluntary public commitment by the leader of an organisation to support the skills development of all its employees to develop their basic skills, including literacy and numeracy, and work towards relevant, valuable qualifications to at least Level 2. There are a number of promotional materials that have just been published that you can now access, including leaflets, exhibition and pull-up stands. To book the stands for your event, please e-mail: Richard.butler@lsc.gov.uk Download the Skills Pledge leaflet pdf here Download the Skills Pledge expo stand pdf here Download the Skills Pledge pull-up stands A well-attended launch event at The Village Hotel in Nottingham earlier this month secured a further 40 new expressions of interest from local businesses. Case studiesWe are always keen to receive case studies - no matter what shape or form. There are many opportunities - regional and national - that we can access and further promote your news story. We are particularly interested in Adult Learning Grant, EMA, Adult Level 2, and Apprenticeship (employers' perspective) case studies. So if you have a case study lead that you would like to share with us, please could you complete and return this form. Pod castsA new pod cast is now available for your use. It features renowned business entrepreneur and UK Skills Envoy, Lord Jones of Birmingham, sharing his top business tips. This is available for you to use on your own website. http://www.connexions-lincsandrutland.co.uk/documents.aspx?search=true&CategoryID=11 You can even have your organisation's logo attached to it. If you have any questions about the pod cast, please call Samantha on 07876 035084. Other pod casts in the pipe line feature BBC TV programme 'The Apprentice' runner-up, Ruth Badger giving advice on how to get into and progress in the sales industry; and celebrity chef, Anthony Worrall Thompson sharing tips on making it in the catering industry. LSC News OnlineLSC East Midlands is now keeping in touch with its stakeholders with an on-line bulletin. LSC News is designed to provide updates on activities and will supplement its hard-copy sister publication, The Magazine. If you wish to subscribe to LSC News (or even The Magazine), please email your contact details to: Linda.penrice@lsc.gov.uk Click on the links below to view the most recent issues of these publications. http://readingroom.lsc.gov.uk/lsc/EastMidlands/em-magiss10-dec2007.pdf Area Prospectus
We now have a new, simpler URL for the area prospectuses: dcsf.gov.uk/prospectus Keep in touchIf you have any questions or would like to speak to somebody about how your organisation can get involved in any of these campaigns, please call the LSC East Midlands marcoms team on 0845 019 4177 or email us at em.marcomms@lsc.gov.uk. We are always keen to hear from you and share your experiences and stories. LSC Campaign ResourcesA dedicated campaign resources web site carries a wealth of information such as branding guidelines, creatives, templates to assist partners and providers underpin their own marketing activities: www.lsc.gov.uk/campaignresources LSC Campaign updatesThe LSC East Midlands aims to provide its providers and partners with regular bulletins, similar in style to this one, to keep them up to date on marketing and communications activities in relation to the Skills Campaign and other campaigns. If you wish to unsubscribe to this service, {UNSUBSCRIBE "please click here to unsubscribe"}. If this update has been forwarded to you from a colleague and you would like to receive your own dedicated communication in future, please subscribe by clicking here. You can register to receive regular updates to news and other items by subscribing to the LSC East Midlands web alert service. Click on this link to register for this service: http://www.lsc.gov.uk/regions/EastMidlands/News/lscwebalerts/ |
We are also in the process of producing a Guide for Young People, which contains information on Apprenticeship programmes and providers in each county. We will let you know once this is available for you to order. 