December 2007

 

 

Value of Learning

This campaign aims to demonstrate to potential learners the long-term financial benefits of investing time or money (or both) in improving their skills.  Whilst the broader Skills Campaign demonstrates the more emotional benefits of learning, Value of Learning puts a figure on that benefit, expressing it in terms of hard cash.

The following is a summary of the channels that will be used in this element of the campaign across the three phases:

Phase 1

  • National press: 26 Nov to 16 Dec - 2 x press ads outline the message that investing a little money/time in training can grow your annual salary.  Titles include Sun, Mirror, Daily Mail, Express
  • Regional radio: 26 Nov to 16 Dec - 1 x radio ad explaining the financial benefits of investing in training.
  • PR activity: 19 Nov to end Jan - Concept: a future of more morney is in our hands if we invest in learning, invluding using celebrities & experts to give extra credence to the message.

Phase 2

  • Regional activity: March 2008 – This activity will consist of developing a regional toolkit to cascade the message at a local level, helping colleges & other providers to drive demand for course places during the critical course sign-up period.

Copies of the press advert and radio script can be down loaded from the LSC's campaign resources web site:  www.lsc.gov.uk/campaignresources

(To view a copy of the LSC's national marcoms plans for 2008, please click here)

 

Train to Gain

A Plan for Growth, launched last month, focuses on the next phase of Train to Gain and represents a massive expansion of the service.  Key elements include:

  • More funding will be offered for a broader range of skills
  • An increased focus on improving leardership and management skills within SMEs.
  • The LSC National Employer Service will be expanded, while the skills brokerage service will also be extended to help reach even more SMEs.
  • Sector specialisms will be buit into the skills brokerage service through ensuring advice and support can be better tailored to meet employers’ specific needs.

For more information click on to the following web links:

Train to Gain training provider and partner logos for print and web use can be downloaded from the LSC’s campaign resources web site: www.lsc.gov.uk/campaignresources

 

Diplomas Communications Campaign

The Diploma radio advertising campaign started at the beginning of November.  It is focused on promoting the first five Diplomas – Construction & the Built Environment, Creative & Media, Engineering, Information Technology & Society, Health and Development – to those students for whom it is available in September 2008.

The radio advertising on Leicester Sound FM, Total Trent FM, Total Northants Radio, & Total Ram, is supported by PR activity and web resources for young people hosted at www.direct.gov.uk/diplomas

A Schools & Connexions Pack including leaflets for teachers, young people & parents, a DVD & posters has been widely distributed.  The leaflets & posters can be viewed or downloaded from: www.teachernet.gov.uk  Extra copies can be ordered by calling:  0845 60 222 60. 

A communications toolkit including key messages, a PR toolkit, FAQs, & a template slide presentation is available from: www.dcsf.gov.uk/14-19

 

Adult Learning Grant (ALG) Campaign

Due to the really high number of applications, there will NOT be any further advertising for ALG for this financial year. 

If you have any ALG case studies, the LSC regional marcoms team would like to cross promote them in its publications.  So please forward any ALG case studies that you have to:  Linda.penrice@lsc.gov.uk 

 

WorldSkills 2008 in Rotterdam

UKSkills has recently launched the 2008 Skills Competitions. The LSC is committed to assisting UKSkills to increase the number of individuals entering these competitions.  Please could you encourage your learners to enter the events – full details are on the WorldSkills web site, click on to:

http://www.euroskills2008.nl/en/competitions.html
 

LSC Campaign Resources

A dedicated campaign resources web site carries a wealth of information such as branding guidelines, creatives, templates to assist partners and providers underpin their own marketing activities:  www.lsc.gov.uk/campaignresources

Please click on this link to view the Digby Jones podcast. All providers have access to this podcast, however, if you would like to have it branded with your logo please contact Wayne Christian at wayne@studioview.co.uk who will organise this for you at a cost of £40.

 

Partner & provider enquiries

 

LSC Campaign updates

The LSC East Midlands aims to provide its providers and partners with regular bulletins, similar in style to this one, to keep them up to date on marketing and communications activities in relation to the Skills Campaign and other campaigns. If you wish to unsubscribe to this service, {UNSUBSCRIBE "please click here to unsubscribe"}.

 

If this update has been forwarded to you from a colleague and you would like to receive your own dedicated communication in future, please subscribe by clicking here.

 

You can register to receive regular updates to news and other items by subscribing to the LSC East Midlands web alert service. Click on this link to register for this service: http://www.lsc.gov.uk/regions/EastMidlands/News/lscwebalerts/

 

We’re interested to hear from you and to see how you have incorporated the skills strap line and creatives into your marketing collateral. Please email us at em.marcomms@lsc.gov.uk

 

The LSC would like to wish everyone a Merry Christmas and Happy New Year.

Following a tradition it has built up over the past three years, the LSC will be making a £30,000 donation to the Helena Kennedy Foundation. This educational charity works in close partnership with the FE sector. It supports individuals who, for one reason or another, were denied the opportunity to continue their education first time around.

LSC offices are closed from mid-afternoon on Christmas Eve until 2 Jan 2008 inclusive.