The Skills Campaign - Essential Information for LSC East Midlands Partners & Providers

Education Maintenance Allowance - Essential Information for LSC East Midlands Partners & Providers

During August the LSC has funded a national media campaign to promote the Education Maintenance Allowance (EMA) to young people (EMA is a payment to encourage young people from low-income families to stay in learning after 16). EMA at a glance.

Advertisements have appeared on national TV, radio, in newspapers and glossy magazines. You can view the media schedules by clicking on the following links:
Press | Radio

To view the copy in the above
ad please click here

For more general information about the EMA programme,
click on to these two web sites: 

http://ema.lsc.gov.uk/ema-guidance/

http://ema.direct.gov.uk/ema.html

You can download a sample of the television and radio adverstising as podcasts here:

Television	Radio

EMA & ALG

Young people currently receiving an EMA may qualify for an Adult Learning Grant (ALG) once they reach 19.  However they must exhaust their EMA entitlement first.

ALG is a means-tested grant of up to £30 per week for students studying full-time towards a first full level 2 or first full level 3 qualification.  For more information about ALG, please click onto this link:  http://www.direct.gov.uk/en/EducationAndLearning/AdultLearning/Adultlearninggrant/DG_068364

LSC Campaign Resources

A dedicated campaign resources web site carries a wealth of information such as branding guidelines, creatives, templates to assist partners and providers underpin their own marketing activities: www.lsc.gov.uk/campaignresources.

Partner & provider enquiries

Helpline phone number:   020 7413 3400
Helpline e-mail address:  skillscampaign@lsc.gov.uk

LSC Campaign updates

The LSC East Midlands aims to provide its providers and partners with regular bulletins, similar in style to this one, to keep them up to date on marketing and communications activities in relation to the Skills Campaign and other campaigns. If you wish to unsubscribe to this service, {UNSUBSCRIBE "please click here to unsubscribe"}.

If this update has been forwarded to you from a colleague and you would like to receive your own dedicated communication in future, please subscribe by clicking here.

You can register to receive regular updates to news and other items by subscribing to the LSC East Midlands web alert service. Click on this link to register for this service: http://www.lsc.gov.uk/regions/EastMidlands/News/lscwebalerts/

If you have any questions regarding the content of this message or would like to contact us, please mail us at em.marcomms@lsc.gov.uk or telephone 0116 228 1792.