The Skills Campaign - Essential Information for LSC East Midlands Partners & Providers

Adult Learning Grant Launches in September

The Adult Learning Grant (ALG) is a means-tested allowance for 19- to 31-year-olds in England who are studying full time for a first full Level 2 or Level 3 qualification, (equivalent to 5 GCSEs or 2 A levels). It pays up to £30 a week and aims to help people who have not succeeded in their early education but want to gain qualifications to develop their careers.
ALG has been piloted in Leicestershire since 2003 and will be rolled out to the rest of the region from September. 

The East Midlands ALG campaign

The first part of the campaign runs from July to September. A second burst will start in January. 

The campaign's creative approach is taken from the overarching national skills campaign, which uses the strap line ‘Our future. It's in our hands'.

To see the complete radio and press schedules, please click on this link: www.lsc.gov.uk/regions/EastMidlands/whatwedo/algintiative.htm

ALG branding guidelines, templates, posters, leaflets, birthday cards and much more can be downloaded free of charge, or ordered from Prolog.  Click on to the LSC campaign resources web site for details: www.lsc.gov.uk/campaignresources.

The press and radio advertising is being supported by a number of PR opportunities including cases studies and some tactical press activities.

The Skills Campaign

Helpline phone number: 020 7413 3400 Helpline e-mail address: skillscampaign@lsc.gov.uk

Campaign Resources

A dedicated campaign resources web site carries a wealth of information such as branding guidelines, creatives, templates to assist partners and providers underpin their own marketing activities: www.lsc.gov.uk/campaignresources.

LSC Campaign updates

The LSC East Midlands aims to provide its providers and partners with regular bulletins, similar in style to this one, to keep them up to date on marketing and communications activities in relation to the Skills Campaign and other campaigns. If you wish to unsubscribe to this service, {UNSUBSCRIBE "please click here to unsubscribe"}.

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If you have any questions regarding the content of this message or would like to contact us, please mail us at em.marcomms@lsc.gov.uk or telephone 0116 228 1792.