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The Skills Campaign - Essential Information for LSC East Midlands Partners
& Providers
Don’t get left behind: Businesses urged to train staff through new advertising
campaign
On 16 July the LSC launched a new advertising campaign urging employers
to invest in training to achieve business success through Train to Gain,
an impartial skills brokerage service. Click
here for full national media release.
The Train to Gain Campaign
This advertising
campaign is the second phase of a wider, fully integrated media and
communications campaign to improve the nation’s skills. It urges people
to take control of their future by investing in skills, using the strapline
‘Our future. It’s in our hands’ and images of hands to communicate the
message.
The television, radio and press advertisements are designed to highlight
the importance of training and the positive impact it can have on the
future of a business. These adverts also feature the hands metaphor.
Click
here for details of the Train to Gain advertising schedule.
Research
The LSC has commissioned some independent research into attitudes towards
workplace training amongst 460 English SMEs within the following sectors:
- Hospitality/travel/tourism
- Transport/automotive/logistics
- Retail
- Manufacturing
- Engineering
- Construction
Click here for headline findings
Train to Gain in the East Midlands
Train to Gain was launched last September to help businesses get the
training they need to succeed. The service offers impartial, independent
skills advice, matches business needs with FE and training providers and
identifies whether any funding is available.
For more information on Train to Gain, click on the web site: www.traintogain.gov.uk.
The East Midlands Train to Gain call to action details are:
Tel: 0845 057 1817 Text: “TRAIN” to 64446
Register at: www.iwanttotrain.com
The Skills Campaign
Essential Marketing & Communications Briefing for East Midlands
Partners & Providers
Thanks to our partners and providers who were able to join us at either
one of the two Skills Campaign briefing events last month.
Click here for event feedback:
Campaign Resources
A dedicated campaign resources web site carries a wealth of information
such as branding guidelines, creatives, templates to assist partners and
providers underpin their own marketing activities: www.lsc.gov.uk/campaignresources.
LSC Campaign updates
The LSC East Midlands aims to provide its providers and partners with
regular bulletins, similar in style to this one, to keep them up to date
on marketing and communications activities in relation to the Skills Campaign
and other campaigns. If you wish to unsubscribe to this service, {UNSUBSCRIBE
"please click here to unsubscribe"}.
If this update has been forwarded to you from a colleague and you would
like to receive your own dedicated communication in future, please subscribe
by clicking here.
You can register to receive regular updates to news and other items by
subscribing to the LSC East Midlands web alert service. Click on this
link to register for this service: http://www.lsc.gov.uk/regions/EastMidlands/News/lscwebalerts/
If you have any questions regarding the content of this message or would
like to contact us, please mail us at em.marcomms@lsc.gov.uk
or telephone 0116 228 1792. |
