July 2007

 

 

The Skills Campaign - Essential Information for LSC East Midlands Partners & Providers

 

Don’t get left behind: Businesses urged to train staff through new advertising campaign

On 16 July the LSC launched a new advertising campaign urging employers to invest in training to achieve business success through Train to Gain, an impartial skills brokerage service. Click here for full national media release.




The Train to Gain Campaign

This advertising campaign is the second phase of a wider, fully integrated media and communications campaign to improve the nation’s skills. It urges people to take control of their future by investing in skills, using the strapline ‘Our future. It’s in our hands’ and images of hands to communicate the message.

The television, radio and press advertisements are designed to highlight the importance of training and the positive impact it can have on the future of a business. These adverts also feature the hands metaphor.

Click here for details of the Train to Gain advertising schedule.


Research

The LSC has commissioned some independent research into attitudes towards workplace training amongst 460 English SMEs within the following sectors:

  • Hospitality/travel/tourism
  • Transport/automotive/logistics
  • Retail
  • Manufacturing
  • Engineering
  • Construction

Click here for headline findings

Train to Gain in the East Midlands

Train to Gain was launched last September to help businesses get the training they need to succeed. The service offers impartial, independent skills advice, matches business needs with FE and training providers and identifies whether any funding is available.

For more information on Train to Gain, click on the web site: www.traintogain.gov.uk.

The East Midlands Train to Gain call to action details are:
Tel: 0845 057 1817 Text: “TRAIN” to 64446
Register at: www.iwanttotrain.com

 

The Skills Campaign

Helpline phone number: 020 7413 3400
Helpline e-mail address: skillscampaign@lsc.gov.uk

 

Essential Marketing & Communications Briefing for East Midlands Partners & Providers

Thanks to our partners and providers who were able to join us at either one of the two Skills Campaign briefing events last month.

Click here for event feedback:

 

 

Campaign Resources

A dedicated campaign resources web site carries a wealth of information such as branding guidelines, creatives, templates to assist partners and providers underpin their own marketing activities: www.lsc.gov.uk/campaignresources.

 

LSC Campaign updates

The LSC East Midlands aims to provide its providers and partners with regular bulletins, similar in style to this one, to keep them up to date on marketing and communications activities in relation to the Skills Campaign and other campaigns. If you wish to unsubscribe to this service, {UNSUBSCRIBE "please click here to unsubscribe"}.

 

If this update has been forwarded to you from a colleague and you would like to receive your own dedicated communication in future, please subscribe by clicking here.

 

You can register to receive regular updates to news and other items by subscribing to the LSC East Midlands web alert service. Click on this link to register for this service: http://www.lsc.gov.uk/regions/EastMidlands/News/lscwebalerts/

 

If you have any questions regarding the content of this message or would like to contact us, please mail us at em.marcomms@lsc.gov.uk or telephone 0116 228 1792.