| July 2007 |
|
|
Welcome to the first issue of the LSC East Midlands Marketing News.This is our communication to keep you informed and up-to-date on national and regional marketing and communication activity. The first issue focuses on the Skills campaign and future issues will cover: Train to Gain, Adult Learning Grant and Adult Learner Accounts. We hope that you will find it useful and we welcome your feedback - em.marcomms@lsc.gov.uk The national skills campaign newsletterLaunched at the same time as the skills campaign, this publication explains why skills are imperative. It looks at how Government partners and key stakeholders, employers and individuals are working together to change the way people think, feel and act about learning and training - so it is seen as being important and needed by everyone in England. http://send-data.net/LSC/Skills/Issue1/Issue1.htm “Our future. It’s in our hands” TV, print and out-door poster adverts will aim to persuade people of their natural ability to succeed. The new secretary of state for innovation, universities and skills, John Denham said: "The government has accepted the ambitious challenge to become a world leader in skills, and we are committed to achieving this.” The skills campaign will run for at least the next three years. Although it is managed by the LSC, it involves partners and providers across the learning and FE sector. Due to the level of stakeholder support, the campaign carries no one ‘sponsor’ logo, hence the simple branding:
“Our future. It’s in our hands”The first phase of TV will run until the end of August tapping into the traditional recruitment cycle for colleges. The employer strand of the campaign, Train to Gain, will launch on the 16th July. Individuals and employers can access the information on free and subsidised courses and help via a dedicated phone line: 0800 011 30 30 Calls are answered between 8am - 10pm Monday to Friday. Callers will be guided by trained information advisors. There is a web site too: www.lsc.gov.uk/inourhands Campaign ResourcesA dedicated campaign resources web site carries a wealth of information such as branding guidelines, creatives, templates to assist partners and providers underpin their own marketing activities: www.lsc.gov.uk/campaignresources. Partner & provider enquiriesHelpline phone number: 020 7413 3400 LSC Campaign updatesThe LSC East Midlands aims to provide its providers and partners with regular bulletins, similar in style to this one, to keep them up to date on marketing and communications activities in relation to the Skills Campaign and other campaigns. If you wish to unsubscribe to this service, {UNSUBSCRIBE "please click here to unsubscribe"}. If this update has been forwarded to you from a colleague and you would like to receive your own dedicated communication in future, please subscribe by clicking here. You can register to receive regular updates to news and other items by subscribing to the LSC East Midlands web alert service. Click on this link to register for this service: http://www.lsc.gov.uk/regions/EastMidlands/News/lscwebalerts/ If you have any questions regarding the content of this message or would like to contact us, please mail us at em.marcomms@lsc.gov.uk or telephone 0116 228 1792. |
The
LSC skills campaign, launched last week at BAFTA in London, is designed
to encourage people to upgrade their skills through education and training.
(For a full copy of the launch press release, click: 